A. Pole Sign Design Standards: The following design standards are mandatory:
1. Sign Cabinets: Sign cabinets shall be integrated into a uniform sign, rather than added to a pole in an ad hoc manner. The modification or addition of a sign cabinet to an existing pole sign with two (2) or more independent sign cabinets shall be subject to review and approval by the community development director, who may at his/her discretion, refer the permit to the sign review board for approval.
2. Painted Plywood Signs: Plywood signs are not permitted for permanent signs, unless approved by the sign review board. Sandblasted wood signs are permitted provided they are not higher than ten feet (10'), subject to review and approval by the community development director.
3. Cladding: All poles supporting signs shall be cladded as a means to improve the appearance of the sign by:
a. Proportionately increasing that portion of the structure that anchors the sign to the ground; and
b. Providing a material on the support structure that complements the building architecture.
Cladding shall primarily be wood, stucco, brick, or rock, duplicating materials which are used on the main building. Metal products may be used if the metal replicates the appearance of a natural material.
Cladding is not required, if in the opinion of the community development director, the sign contains unique elements that result in a creative flair or defines a product or service with unique design, and the cladding would detract from the creativity of the design.
4. Pole Transition: There shall be a transition between the pole and sign it supports, wherein the cladded pole(s) is widened at the base of the sign to at least fifty percent (50%) of the width of the sign it supports. (See exhibit A attached to the ordinance codified herein.)
A transition is not required, if in the opinion of the community development director, the sign contains design elements which serve a similar purpose and results in an aesthetic sign.
5. Sign Colors: The exterior surface of the sign structure and frame (excluding sign face), shall have colors similar to the adjacent building or have earth tone colors including black, browns and grays.
6. Landscaping: Landscaping shall be provided at the base of the sign at a ratio of ten (10) square feet for every one foot (1') of sign width, with fifty percent (50%) of the landscaped area containing live plant material. The plant materials used shall be expected to mature to heights of one foot (1') or greater. Where a hardship can be demonstrated, the sign review board may modify or waive this requirement.
7. Flag Lots: Businesses on flag lots (i.e., lots with narrow frontage on a public road compared to overall lot size) may be allowed a pole sign larger than the minimum size of seventy-five (75) square feet, provided the sign review board determines that the size of the sign is in harmony with the intent of this chapter and the size is in keeping with the building and lot size.
8. Multiple Freestanding Signs: Where two (2) or more freestanding signs are allowed on a property, the second sign may be erected to the maximum height allowed, notwithstanding subsection 9-13-4B1c of this chapter, provided it is determined by the sign review board that one sign is not adequately visible from adjacent arterial streets.
B. Sign Guidelines: The following guidelines are desired and encouraged, but are not mandatory:
1. Theme And Plan: Where feasible, signs shall be incorporated into a landscape theme and be part of an overall design plan for the property. Aesthetic appeal is a high priority.
2. Height: As a general principle, signs should be no higher than the adjacent building for which it advertises. However, along the I-15 freeway or where pole signs are set back off a public road more than twenty-five feet (25'), due to frontage limitations or other design constraints, the sign may be taller than the adjacent building in order to provide better visibility, but shall not be higher than the maximum height limits set forth in this chapter.
3. Freeway Zone: Notwithstanding subsection 9-13-4B1a of this chapter, properties within the one thousand five hundred foot (1,500') freeway zone may be allowed a second freestanding sign even though the property has less than three hundred feet (300') of frontage, provided the sign review board determines a second sign is proper based on overall lot size and need for freeway visibility. (Ord. 2015-09-001, 9-3-2015)